Customer Focused Marketing: The Key to Unlocking Profits
Making Innovation Happen
London Business School Professor of Strategy and Entrepreneurship, Julian Birkinshaw explains how the Making Innovation Happen programme can assist in developing action plans to help foster innovation.
Accelerated Development Programme experience: Jennifer Mackenzie
We meet Jennifer Mackenzie (ADP 2010), Mining Manager at BHP Biliton, as she reflects on how the programme helped her to address significant challenges upon her return to work.
Research round-up: Highlights from London Business School
As the financial and economic agenda moves from crisis to recovery, four of our faculty members (Nader Tavassoli, Kamalini Ramdas, Richard Portes and Michael Jacobides) offer their insights on what lies ahead for 2011
Private label share in a downturn
Nirmalya Kumar, Professor of Marketing, draws on his research to examine what happens to private label shares during recessions and how market share can be defended in challenging times
Remaining innovative through good and bad times
Rajesh Chandy, Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship discusses why managers need to focus on the future in order to help an organisation remain innovative through difficult and prosperous times