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Can firms shape their environments to gain an architectural advantage?

Michael G Jacobides, Associate Professor of Strategic and International Management talks about how firms can shape their environments to gain an architectural advantage.

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In a new podcast, Michael G Jacobides, Associate Professor of Strategic and International Management, and Sumantra Ghoshal Fellow at the Advanced Institute for Management Research, talks about how firms can shape their environments to gain an architectural advantage, and about the new rules for strategy and success through innovation.

Dr. Jacobides begins the podcast by considering how the very competitive landscape changes – and what firms can do to succeed. “Firms don’t only compete in a sector; they compete to shape the structure of the sector. Successful firms understand that a key driver for success is to shape their competitive environment, its about redefining who does what -- and that shapes who takes what.”

Drawing on his recent research, he goes on to discuss examples of how firms such as Google, IBM and Apple have gained (or lost) an architectural advantage. The podcast concludes by explaining how sectors are being redefined by innovative firm that change competition from a tactical confrontation to guerrilla warfare.

Listen to this podcast to hear more of Michael G Jacobides’ insights on architectural advantage and the new rules of competitive advantage.

The full length podcast is available on the podcast page.

Created: Tuesday 22 April 2008

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