Research news story

Is there hope for the planet?

How to get businesses on board with environmentally innovation

Listen Now | View all School podcasts

The latest in a series of London Business School podcasts featuring members of faculty is now online.

Yiorgos Mylonadis, Adjunct Assistant Professor of Strategic and International Management, talks about how to encourage companies to find ways to beat global warming.

Mylonadis discusses how most companies are motivated by the fear of being penalised if they do not reduce their green house emissions, which often means that they will only do the bare minimum that is required by law.

Rather, he suggests that if there are ‘prizes’ to be gained for being environmentally friendly then companies will be more likely to develop environmental innovations.

The need to balance the demands of shareholders, who want to grow the bottom line, along with a company’s desire to adopt environmental practices is raised as is the work of Richard Branson to encourage innovation in this area.

Listen to this podcast to hear more about what businesses can do to ensure there is hope for our planet.

The full length podcast is available on the podcast page.

Created: Tuesday 18 March 2008

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