Faculty profiles
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Professor of Marketing
"The programme is about understanding how to get the voice of the customer embedded into your business"
Nader is professor and Chair of the Marketing Group at London Business School. He has previously taught marketing and entrepreneurship at the MIT Sloan School of Management. Nader is a research expert in brand strategy, marketing communications and consumer psychology, with a special emphasis on cross-cultural differences in behaviour.
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Assistant Professor of Marketing
Marco’s research focuses on the strategic implications of consumer behaviour, with particular emphasis on pricing policy and product differentiation decisions. Marco has also consulted to companies such as Astrazeneca, Chevron-Texaco, De Beers, GlaxoSmithKline, Havas Media, IBM, Merck, Miller Brewing Co. and Procter & Gamble
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Professor of Marketing
John has undertanken prize-winning research on marketing strategy and product portfolio management, marketing models and their adoption in industry, new product marketing and brand equity, high technology marketing
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Hans-Willi Schroiff
Corporate Vice President Market Research at Henkel, Germany Hans-Willi is a member of the Marketing Department at RWTH Aachen. He is the author of numerous publications both in psychology and market research and a member of the Executive Committee of the Marketing Science Institute and Chairman of the Advisory Board for the German Internet Research Company, Dialego.
