El Bulli chef serves up business competition
World-renowned El Bulli chef Ferran Adrià is launching a competition for the world’s top business students to design an innovative business model for the El Bulli Foundation, which will open in 2014.
Speaking at an exclusive London Business School event on Friday, the Spanish Michelin-starred chef shared his passion for innovation with the audience as he set out the unique ideas challenge.
The competition is open to students from Berkeley, Columbia, Harvard, and Spanish school ESADE, as well as London Business School. Mr. Adrià is personally visiting each business school to give an explanatory briefing of the project before the competition gets under way.
He said that the students participating in the contest will "compete against me and against the ideas about the future that I have in my head."
He added that the project will enable him to reconsider all his ideas about the future of the restaurant business and incorporate new ideas from the students into his own.
For more information about the El Bulli Foundation Global Ideas Challenge Competition 2011–2012, see http://www.ideas4transformation.com./