Today's opportunity: embedded marketing
Nader Tavassoli, Professor of Marketing, explains why marketing is not just about advertising, it’s about people
Nader Tavassoli, Professor of Marketing, suggests that companies need to make sure their brand is lived and breathed through its people, in a video from the Survival of the Fastest channel on YouTube.
Nader explains: "The recession is all about marketing from the inside out, and making marketing part of the organisation. Marketing should not just be the icing on the cake, but part of the cake itself."
In the video Nader discusses the importance of capturing the attention of staff and ensuring that they deliver brand values in all areas of the organisation and at every point of contact with customers.
Survival of the Fastest is a partnership between London Business School, Google and The Daily Telegraph, to provide unique bite-sized insights from some of the UK's leading organisations via a new YouTube channel. Survival of The Fastest is an online thought leadership community for business leaders, offering credible insights into management areas ranging from finance and marketing to eCommerce.