Marketing success in a downturn
Patrick Barwise explains how the right marketing strategy can turn the downturn into an opportunity
Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School, discusses the strategies companies should consider to survive the downturn and make the most of the opportunities it presents.
In the video Patrick discusses the ways in which companies can respond to the recession, and offers examples of organisations who successfully adapted their marketing strategies in the previous downturn. Patrick also offers advice on how marketers can build a case for continued marketing spend.
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