Is the downturn a good time to start a new venture?
Jeffrey Skinner explains why the recession may be a good time to be an entrepreneur
"Now is a great time to start the right entrepreneurial venture", explains Dr Jeffrey Skinner, Executive Director of the Foundational for Entrepreneurial Management at London Business School.
In a video from the Survival of the Fastest channel on YouTube, Jeffrey says that an uncertain world may be the ideal place in which to start a new venture.
"People often think starting a new venture is too risky," Jeffrey comments, "but now everything seems risky, and being master of your own destiny is increasingly appealing."
Jeffrey also offers advice to entrepreneurs on how to prepare for the upturn, and on the importance of talking to your potential customers.
Survival of the Fastest is a partnership between London Business School, Google and The Daily Telegraph, to provide unique bite-sized insights from some of the UK's leading organisations via a new YouTube channel. Survival of The Fastest is an online thought leadership community for business leaders, offering credible insights into management areas ranging from finance and marketing to eCommerce.