Entrepreneurship in an economic downturn
John Mullins, Associate Professor of Management Practice in Entrepreneurship, discusses the impact the credit crunch will have on entrepreneurs, and gives the truth behind some myths about investors
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In a new podcast John Mullins answers key questions about entrepreneurship and investment that are even more important to new businesses in the current economic climate.
John comments that, "broadly the credit crunch is good news for entrepreneurs, but it's not a time for the faint of heart", going on to explain that in a downturn bigger companies become more conservative, leaving new business opportunities open to entrepreneurs.
John adds that should the economy enter a recession, or come close to it, big companies will dispose of their non-core areas which can become excellent assets for entrepreneurs.
Finally, John examines the truth behind three myths about investors: that they are mainly concerned with large and growing markets; they are focused on attractive industries and that management is the main consideration for prospective investors.
Listen to the podcast to hear more of John Mullins' insights into entrepreneurship