National Outsourcing Association
London Business School graduate wins academic achievement award
On 23 October, Matthew McNeill (SEMBA2008) awarded the National Outsourcing Association's award for Academic Achievement. The award was given in recognition of Matt's dissertation which was written as part of his Executive MBA. Matt is a Principal Consultant at Logica, a large European IT company who sponsored his studies.
Supervised by Professor Phanish Puranam, one of the leading researchers in outsourcing strategy and coordination theory and supported by Dr Kannan Srikanth, the research was conducted across numerous blended offshore projects within Logica.
The research found that there are significant challenges in changing people's mindset to ensure successful project delivery. The experiential learning curve is steep, but understanding the dynamics of common ground provides the basis for rationalising and overcoming the issues that inevitably arise and addressing them when they are still recoverable. Using Srikanth & Puranam's framework to establish good practice in the areas of procedure, contextual understanding and interpersonal relationships within the culture of an organisation enables a company to institutionalise efficiency and project success, and so develop competitive advantage in the global IT industrial environment.
The National Outsourcing Association is the UK's only outsourcing trade association, advocating best practice and representing outsourcing end users, vendors and other companies which support outsourcing, such as legal firms, consultancies and HR.