International Tech Strategy Business Case Competition
School’s MBA students win 3rd place
A team of MBA students from London Business School won 3rd place at the third Annual International Tech Strategy Business Case Competition, held on March 28 and 29 at Boston University.
MBA students from top business schools around the world engaged in an intense, 24-hour competition, worth $47,500 in prizes, to solve a real-market, mobile multimedia challenge faced by Ericsson. The students had one day and night to build a comprehensive solution to the case entitled ‘Winning in the Converged Multimedia Landscape: How can Ericsson help Vodafone succeed?’
The case analysis invitational featured eight international teams and eight US teams reputed to be among the best in combined technological and business savvy. Ericsson sponsored the competition in support of what the company calls "digital natives," the generation that has grown up in the online, digital world.
As the only international tech strategy business case competition featuring MBA students from the world’s top business schools, the competition broke new ground this year with its most internationally diverse cohort ever: 21 nationalities were represented.
Hans Vestberg, Executive Vice President and CFO, Ericsson, presented the award to the winning teams at a reception on 29 March:
• 1st Place ($25,000) - Stanford Business School
• 2nd Place ($15,000) - UNC Kenan Flagler Business School
• 3rd Place ($5,000 ) - London Business School
• 4th Place ($2,500 ) - McCombs School of Business
The London Business School team consisted of: Rene Plug, Sasa Brcerevic, Tobias Schweiger and Manish Gajria. Congratulations!
For more information:
http://www.bu.edu/phpbin/news-cms/news/?dept=644&id=48919
http://www.casecomp.blogspot.com/