News
Tim Ambler was announced winner of the award for best paper in the International Journal of Advertising for 2007. The award is based upon the votes from our Editorial Board and comes with a prize of $1000. The winning paper was: 'What can advertisers learn from neuroscience?,' IJA, 26, 3, pp.271-308 co-authored by Hilke Plassmann (California Institute of Technology), Sven Braeutigam (University of Oxford) and Peter Kenning (Zeppelin University gGmbH).
Tim Ambler and Gerard J. Tellis (editors) launch The SAGE Handbook of Advertising. Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics and practitioners in the USA and Europe. The SAGE Handbook of Advertising is a welcome addition to any business library, and the bookshelves of marketing academics and thinking practitioners.
'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us.' Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do.' Sir Martin Sorrell, CEO, WPP
'An authoritative overview of the issues facing today's advertisers from some of the leading practitioners and thought leaders in the field. It should be on the shelf of anyone involved in advertising.' David A. Aaker, Professor of Marketing, Emeritus, Haas School of Business, Berkeley
Two new faculty joined the marketing group in August 2007:
Simona Botti BA, (Bocconi), MBA, PhD (Chicago) Assistant Professor of Marketing
Simona Botti joins London Business School from Cornell University, where she was an Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management. She received her undergraduate degree in Business Administration from Bocconi University in Milan, Italy, in 1995 and her PhD and MBA in Marketing from the University of Chicago in 2004. Before starting her PhD, she was a junior faculty member in the Marketing Department of SDA Bocconi, the Graduate School of Business at Bocconi University. Her interests are in consumer behaviour and decision making. Her research focuses on how making a free choice versus having the same choice externally imposed influences consumers' satisfaction with the outcome of that choice. More generally, she is interested in how people's judgments and evaluations vary as a function of different choice-making strategies. Simona's recent research has been published in journals such as Journal of Consumer Research and Journal of Personality and Social Psychology.
Anja Lambrecht Maîtrise des Sciences de Gestion (Paris), Diplom-Kauffrau, PhD (Frankfurt) Assistant Professor of Marketing
Anja Lambrecht joins London Business School from the UCLA Anderson School of Management where she held a position as a Visiting Assistant Professor of Marketing. Previously, she was a Visiting Scholar at the Stanford Graduate School of Business. Anja received business degrees in both Germany (Diplom-Kauffrau) and France (Maîtrise des Sciences de Gestion) in a joint degree programme at Goethe-University, Frankfurt and Université Paris-Dauphine, Paris. She also holds a Ph.D. in business from Goethe-University, Frankfurt. Anja previously worked as a consultant for McKinsey & Company in Germany. She focused on clients in the software, media, telecommunications and insurance industry and specialised in solving marketing and sales related issues. Anja's research focuses on empirically studying pricing, consumer choice and consumer adoption of new services and technologies and their impact on firm profitability. She has a particular interest in pricing decisions and consumer choice when firms offer multiple pricing plans. Anja's research has been published in journals such as Journal of Marketing Research and Marketing Science.
Dan Goldstein's paper "We Don't Quite Know What We are Talking About When We Talk About Volatility" with Nassim Taleb has been listed as the No. 1 'recent hits' paper with over 2,500 downloads from all SSRN Journals, April-June 2007.
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Tim Ambler was listed as No. 96 in Marketing magazine's round-up of the 100 'most influential people in marketing' in May 2007.
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Bruce Hardie was announced runner up in the Best Teacher Award, MBA 2007, voted for by the students.
Hernan Bruno (PhD student 2002-2007) has accepted the position of Assistant Professor at the Erasmus Economics School, in Rotterdam, commencing Autumn 2007.
