Responsive to the constantly changing marketing landscape, the Marketing Faculty at London Business School provide academically rigourous teaching based on real-world cases and innovative research in a wide range of interrelated topics, including:

• advertising
• brands and branding
• competitive strategy
• consumer behaviour
• customer focus
• distribution
• marketing analytics
• marketing ethics
• metrics
• media
• pricing and price promotions
• product strategy
• related management processes

Run by the marketing faculty, the Centre for Marketing acts as an interface with marketing practitioners and provides a platform for its members to widen their perspective on marketing practice, through exposure to some of the best research and teaching on marketing theory and practice.

The subject area is home to a successful Marketing PhD programme and the group supports the activities of the Student and Alumni Marketing and Media Clubs.  The Media Club is a thriving organisation with 300+ members.  Students organise the annual London Media Summit, which attracts nearly 200 paying professionals to campus every November.   The Marketing Club is one of the largest and most active professional clubs at London Business School.  Students held their first annual full day Marketing Conference in May 2005. 

If you are interested in applying for a faculty position within the Marketing subject area, please read the information on the Faculty Recruitment page.