Case studies
Case Study Development Initiative
The Case Study Development Initiative is one way in which the Centre is creating practicable research and teaching that enables a mutually beneficial academic exchange between Indian business and the global business community. Through dissemination of high-quality teaching case studies, the Centre can enrich the global business community's awareness and knowledge of the Indian business experience.
Through this initiative, the Centre aims not only to support the development of high quality case studies about Indian companies, but also to stimulate case research and writing capabilities in India. Further, the analysis and discussion of these cases in leading business schools around the world provides valuable feedback to Indian companies.
2009 Case Study Development Initiative
The theme of the 2009 case development initiative was Innovation: The future of Indian services offshoring?
We know today in much detail many of the enabling conditions that allowed for the explosion of IT, voice and back office services offshoring to India, and subsequently to other geographies. ("Offshoring" here refers to the use of human resources in India. It can occur either through captives, third party vendors or joint ventures). However, an interesting and relatively unobserved phenomenon is the shift, at least among the leading companies in these sectors, towards greater "value added" and innovative work. Innovation in and by companies in the services offshoring industries can take the form of a) Involvement in New Product Development activities of their clients- such as in chip design, drug development, or even customer analytics and b) Innovations in the processes used to deliver their services to their clients in support functions such as customer contact, back-office, IT infrastructure maintenance, software development etc. Is the move towards greater levels of innovation the future of the services offshoring industry in India?
The 2009 Case Study Development Initiative finalists are:
Dr K Balakrishnan, Asian School of Business, Trivandrum
Symphony Services
Dr Barnali Chaklader, Institute of Management Technology, Ghaziabad
Globalization of Research and Development Centre: How GE does it in India
Dr Rajat Gera, Institute of Management Technology, Ghaziabad
Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively
Dr Doris Rajakumari John, Chennai Business School, Chennai
Offshoring Industry in India- Moving up the value chain?
Dr Ananthi Rajayya, Albertian Institute of Management, Cochin
Dr. Reddy's Custom Pharmaceutical Services (CPS) - A tailor-made breakthrough strategy in Pharma offshoring?
Dr Sathyanarayanan Ramachandran, Chennai Business School, Chennai
Legal Process Outsourcing Opportunity & Cobra Legal Solutions
Dr Vrajlal K Sapovadia, IIM Indore, Indore
Product, Delivery & Service differentiation: Case Study on eInfochips
2008 Case Study Development Initiative
India Inc: Acquiring its way to a global footprint
Indian companies have been setting a dazzling pace acquiring businesses abroad, and have been on a buying spree in US and Continental Europe in their quest to become global players. Indian outbound deals, which were valued at US $0.7 billion in 2000-01, increased to US $4.3 billion in 2005, and crossed US $15 billion in 2006. And almost 99 per cent of acquisitions were made with cash payments. These acquisitions cover the entire spectrum from small software companies acquired by our IT majors for a few million USD, to the mammoth deals such as Tata-Corus for $12 bn.
This enthusiasm for M&A must be set against the harsh realities that most acquisitions worldwide fail to create value, and are typically nothing more than a wealth transfer to the shareholders of the target firm. What if anything is different about the deals by Indian firms? How will they overcome the well known pitfalls of M&A such as overbidding, merger integration complexity and potential cultural conflicts?
The 2008 Case Study Development Initiative finalists were:
Tata Corus Merger: A visionary deal or a 'winner's curse'
Dr Narender Lal Ahuja, International Management Institute, New Delhi, India
United Phosphorus
Dr K Balakrishnan, SDM Institute for Management, Mysore, India
Videocon's Strategic Acquisitions to become a Global Player in Consumer Electronics
Dr Rakesh Mohan Joshi, Indian Institute of Foreign Trade, New Delhi, India
From Soaps to Software to Soaps: Wipro acquires Unza
Dr Monica Khanna, K. J. Somaiya Institute of Management Studies & Research, Mumbai, India
Tata-Corus: Spearheading India's Global Drive to Growth
Dr Krishna Kumar, ICFAI Business School Research Centre, Chennai and Dr Kishore Kumar Morya, ICFAI Business School, Jaipur, India
Suzlon Energy Ltd: Making foray abroad
Dr Debasis Pradhan, XLRI School of Business and Human Resources, Jamshedpur, India
Hindalco vs Novelis: A case on acquisition
Dr Sadananda Prusty, Institute of Management Technology, Ghaziabad, India
Dr Reddy's Global Strides: Will the success continue?
Dr Lekha Ravi, ICFAI Business School Research Centre, Chennai, India
Tulsi Tanti: Suzlon's Green Warrior
Dr Dileep Saptarshi, Institute of Mangement, Mumbai Educational Trust, Mumbai, India
TATA Group: The Benign Hunter
Dr Munish Thakur and Dr Rajeev Sharma, XLRI Jamshedpur, India
2007 Case Study Development Initiative
The 2007 case studies were based on one of the following three broad themes:
- IT/ITES industry: Emerging challenges and future opportunities
- Infrastructure development in India: Innovations & opportunities in the private sector (eg. Telecom, Transportation, Primary Education)
- Management innovations in the public sector in India (eg. Railways)
The 2007 Case Study Development Initiative finalists were:
State Bank of India. The 200 year old State-run bank with a huge legacy was innovating to outpace competition. Would it succeed?
Dr Narender Lal Ahuja, International Management Institute, New Delhi, India
Jalanidhi: Success through Participation
Dr S Jeyavelu & Dr Saji Gopinath, Indian Institute of Management Kozhikode, India
Repositioning India Post: From a Logistics Company to a Marketing & Financial Behemoth
Dr Monica Khanna, K. J. Somaiya Institute of Management Studies & Research, Mumbai, India
Gujarat Electricity Board Turnaround and Complete Rural Electrification in Gujarat
Dr Rakesh Mohan Joshi, Indian Institute of Foreign Trade, New Delhi, India
Vasant Scribes: Growth Challenges of an IT Enabled Services Firm
Dr Sanjay Patro, XLRI Jamshedpur, India
Reliance Fresh Stores in Food Retailing
Dr Debasis Pradhan & Dr B. K. Mangaraj, XLRI Jamshedpur, India
Image make over: Is it working? Merging their way to success? The merger of Air India and Indian Airlines
Dr Mala Srivastava, Narsee Monjee Institute of Management Studies, Mumbai, India
The Road Less Travelled. Primary Education in India
Dr Munish Thakur, XLRI Jamshedpur, India
Marg Constructions
Dr R. S. Veeravalli, Great Lakes Institute of Management, Chennai, India
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