Faculty profiles
Tim Ambler
MA (Oxford) SM (MIT)
Honorary Senior Research Fellow in Marketing
- Subject area:
- Marketing
- Research activity:
- Centre for Marketing
Expertise
Measurement in marketing and advertising especially planning and performance evaluation. His 'Marketing and the Bottom Line' book has proved seminal in this area. Also expert in evaluating government performance (vs. their objectives) in regulation and de-regulation
Publications
Marketing and the Bottom Line: Health Drives Wealth (FT/Prentice Hall, 2nd ed., 2003); Doing Business in China (with Morgen Witzel, Routledge, 2nd ed., 2003); The SILK Road to International Marketing (with Chris Styles, FT/Prentice Hall 2000); Marketing from Advertising to Zen (Financial Times Guide, FT/Pitman, 1996); and articles on advertising effectiveness.
Professional qualifications
FCA
Research interest
Brands and brand equity, neuro marketing, measuring marketing performance, advertising and promotions, measuring government regulation and deregulation.
Other activities
Economics Committee, Advertising Association, Consulting.
Education
Oxford (mathematics), Sloan School, MIT (business)
Formerly
Joint Managing Director, International Distillers & Vintners Ltd (now part of Diageo), responsible for strategy, acquisitions and marketing.
