Faculty profiles
Simona Botti
BA (Bocconi) MBA PhD (Chicago)
Assistant Professor of Marketing
- Subject area:
- Marketing
- Research activity:
- Centre for Marketing
Expertise
How individuals make decisions both in the domain of consumption goods and services and in more consequential fields related to public policy issues (e.g., health care)
Publications
Tragic choices:Autonomy and Emotional Responses to Medical Decisions (with S S Iyengarand K Orfali), Journal of Consumer Research (2009); The Psychological Pleasure and Pain of Choosing: When People Prefer Choosing at the Cost of Subsequent Satisfaction (with S. S. Iyengar), Journal of Personality and Social Psychology (2004); When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction (with A. L. McGill), Journal of Consumer Research (2006); The Dark Side of Choice: When Choosing Impairs Social Welfare (with S. S. Iyengar), Journal of Public Policy and Marketing (2006)
Research interest
Consumer behaviour and decision making. Simonas research focuses on how making a free choice versus having the same choice externally dictated influences consumer satisfaction with the outcome of that choice. More generally, she is interested in how peoples judgments and evaluations vary as a function of different choice-making strategies
Other activities
Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology; Organizational Behavior and Human Decision Processes; member, AMA, ACR, SCP, EMAC, SJDM
Formerly
Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University; Assistant Professor, Marketing Department SDA Bocconi, Bocconi University
