BA (Bocconi) MBA PhD (Chicago)
London Business School Term Associate Professor of Marketing
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How individuals make decisions in the domain of consumption goods and services as well as in more consequential fields related to public policy (e.g., health care)
'Turning the Page: The Impact of Choice Closure on Satisfaction' (with Y Gu and D Faro), Journal of Consumer Research, Vol 40, No.2 (2013); ‘Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control’ (with E Inesi, D Dubois, D D Rucker, and A D Galinsky), Psychological Science (2011); ‘Decision Speed and Choice Regret: When Haste Feels Like Waste’ (with I Yoel and K Hanko), Journal of Experimental Social Psychology (2011); ‘The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions’ (with A L McGill), Journal of Consumer Research (2011); ‘Dazed and Confused by Choice: How the Temporal Costs of Choosing Leads to Undesirable Outcomes’ (with C K Hsee) Organizational Behavior and Human Decision Processes (2010);
Consumer behaviour and decision making, with a focus on how judgments and evaluations vary as a function of different choice-making strategies.
Associate Editor, International Journal of Research in Marketing. Editorial Review Board member, Frontiers in Emotion Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Behavior. Co-organizer, Association for Consumer Research North-American Conference, Chicago, IL, October 2013;Society for Consumer Psychology Doctoral Symposium, San Antonio, TX, 2013;Society for Consumer Psychology1st International Conference, Florence (Italy), June-July 2012.
Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University; Assistant Professor, Marketing Department SDA Bocconi, Bocconi University