Faculty profiles

Picture of Simona Botti

Simona Botti

BA (Bocconi) MBA PhD (Chicago)
London Business School Term Associate Professor of Marketing

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How individuals make decisions in the domain of consumption goods and services as well as in more consequential fields related to public policy (e.g., health care)


'Turning the Page: The Impact of Choice Closure on Satisfaction' (with Y Gu and D Faro), Journal of Consumer Research, Vol 40, No.2 (2013); ‘Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control’ (with E Inesi, D Dubois, D D Rucker, and A D Galinsky), Psychological Science (2011); ‘Decision Speed and Choice Regret: When Haste Feels Like Waste’ (with I Yoel and K Hanko), Journal of Experimental Social Psychology (2011); ‘The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions’ (with A L McGill), Journal of Consumer Research (2011); ‘Dazed and Confused by Choice: How the Temporal Costs of Choosing Leads to Undesirable Outcomes’ (with C K Hsee) Organizational Behavior and Human Decision Processes (2010);

Research interest

Consumer behaviour and decision making, with a focus on how judgments and evaluations vary as a function of different choice-making strategies.

Other activities

Associate Editor, International Journal of Research in Marketing. Editorial Review Board member, Frontiers in Emotion Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Behavior. Co-organizer, Association for Consumer Research North-American Conference, Chicago, IL, October 2013;Society for Consumer Psychology Doctoral Symposium, San Antonio, TX, 2013;Society for Consumer Psychology1st International Conference, Florence (Italy), June-July 2012.


Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University; Assistant Professor, Marketing Department SDA Bocconi, Bocconi University

Contact Details

Email: sbotti@london.edu

tel: +44 (0)20 7000 8646
fax: +44 (0)20 7000 7001

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