MA (Oxford) MSc PhD (London)
Emeritus Professor of Management and Marketing
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Marketing, especially brands, advertising, and customer focus. Also an expert on media trends and broadcasting policy. Chairman of Which?, the UK’s leading consumer organization
Simply Better: Winning and Keeping Customers by Delivering What Matters Most (with S Meehan), Harvard Business School Press, 2004, Winner of the American Marketing Association’s 2005 Berry-AMA Book Prize. Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (with S Meehan), Jossey-Bass, 2011
Customer-focused strategy and execution; customer insights; brands; marketing and media trends; broadcasting policy; the relevance/irrelevance of academic research on management.
Chairman of Which?, the UK’s leading consumer organization; Visiting Fellow, Reuters Institute for the Study of journalism, Oxford University; experienced conference speaker, consultant and expert witness; advisory board member of two successful start-ups: Research Now (online fieldwork) and Verve (online brand communities).
Sales and marketing with IBM, the Austin-Hall Group and Graphic Systems International.