Faculty profiles

Picture of Patrick Barwise

Patrick Barwise

MA (Oxford) MSc PhD (London)
Emeritus Professor of Management and Marketing

Subject area:
Marketing
Personal site:
Personal web page

Expertise

Marketing, especially brands, advertising, and customer focus. Also an expert on media trends and broadcasting policy. Chairman of Which?, the UK’s leading consumer organization

Publications

‘Simply Better: Winning and Keeping Customers by Delivering What Matters Most’ (with S Meehan), Harvard Business School Press, (2004); Winner of the American Marketing Association’s 2005 Berry-AMA Book Prize. Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (with S Meehan), Jossey-Bass, (2011).

Research interest

Customer-focused strategy and execution; using customer/consumer insights to improve business performance; brands; marketing and media trends; broadcasting policy; organizational transformation.

Other activities

Chairman of Which?, the UK’s leading consumer organization; Visiting Fellow, Reuters Institute for the Study of journalism, Oxford University; experienced conference speaker, consultant and expert witness; advisory board member of two successful start-ups: Research Now (online fieldwork) and Verve (online brand communities).

Formerly

Sales and marketing with IBM, the Austin-Hall Group and Graphic Systems International.

Contact Details

Email: pbarwise@london.edu

tel: +44 (0)20 7000 8615
fax: +44 (0)20 7000 7001

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