Faculty profiles
Nader Tavassoli
BA MBA (Syracuse) MPhil PhD (Columbia)
Professor of Marketing; Chair, Marketing faculty; Director, Centre for Marketing
- Subject area:
- Marketing
- Research activity:
- Centre for Marketing
Expertise
Branding, customer orientation, global marketing strategies, and marketing competence. He has advised and coached executives from over 20 of the Global Fortune 500 companies and is currently writing a book on brand turnarounds.
Publications
Spoken and Typed Expressions of Repeated Attitudes (with G Fitzsimons), Journal of Consumer Research (2007); The Effect of Social Context on Advertising Reception (with S Puntoni), Journal of Marketing Research (2006); The Effect of Attribute Order on Judgment in Chinese and English (with Y-H Lee) Journal of Experimental Psychology: Applied (2004); The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English (with Y-H Lee), Journal of Marketing Research (2003); Visual Attention Determines Emotional Responses to Novel Stimuli (with M Fenske and J Raymond) Psychological Science, (2003).
Research interest
Branding, consumer cognition, communication effectiveness, consumer behaviour across cultures
Other activities
Non-executive chairman of The Brand Inside, specialised in internal brand implementation.
Formerly
Associate Professor of Marketing, and Richard Leghorn Professor of Entrepreneurship, MIT Sloan School of Management.
