Faculty profiles
Nirmalya Kumar
BComm (Calcutta) MComm (Shivaji) MBA (Illinois) PhD (Northwestern)
Professor of Marketing
- Subject area:
- Marketing
- Research activity:
- Aditya Birla India Centre, Centre for Marketing
- Personal site:
- Personal web page
Publications
The Upstart's Assault (with M Bertini), Harvard Business Review (2010); Don't be Undersold! (with J-B Steenkamp), Harvard Business Review (2009); How Emerging Giants are Rewriting the Rules of M&A, Harvard Business Review (2009); Make, Buy or Ally: a Meta-Analysis of Transaction Cost Theory (with I Geyskens and J-B E M Steenkamp), Academy of Management Journal (2006); The Power of Power in Supplier-Reseller Relationships, Industrial Marketing Management (2005); Marketing's Drive to Recapture the Imagination (2005); FT Summer School, Financial Times (August 15, 2005); Spanish Season, Business World (October, 2005); Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation (HBS Press, 2004); Kill a Brand, Keep a Customer, Harvard Business Review (2003); Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships, Academy of Management Journal (2003); Profits in the Pie of the Beholder, Harvard Business Review (2003); From Market Driven to Market Driving, European Management Journal (2000).
Research interest
Marketing strategy, distribution channels, brand management, retailing.
Other activities
Consultant, coach and seminar leader to over 50 Fortune 500 companies in more than 45 countries, Board of Directors, Bata India and Zensar Technologies.
Formerly
Professor of Marketing, IMD; Visiting Professor of Marketing, Harvard Business School; Visiting Assistant Professor of Marketing, Northwestern University
