Faculty profiles
Marco Bertini
BA BCom (Melbourne) MBA (IESE Business School, Navarra) DBA (Harvard)
Assistant Professor of Marketing
- Subject area:
- Marketing
- Research activity:
- Centre for Marketing
Publications
The Upstart's Assault (with N Kumar), Harvard Business Review (2010); How to stop Customers from Fxating on Price (with L Wathieu), Harvard Business Review (2010); The Impact of Add-On Features on Consumer Product Evaluations (with E Ofek and D Ariely), Journal of Consumer Research (2009); Attention Arousal through Price Partitioning (with L Wathieu), Marketing Science (2008); Price as a Stimulus to Think: The Case of Willful Overpricing (with L Wathieu), Marketing Science (2007)
Research interest
The interface between consumer decision-making and marketing strategy; with particular emphasis on the behavioural aspects of pricing, promotions, and other types of consumer incentives.
Other activities
Ad-hoc reviewer, Journal of Consumer Research, Marketing Science; Member, AMA, ACR, INFORMS, SCP, SJDM
