Faculty profiles
John Mullins
BA (Lehigh) MBA (Stanford) PhD (Minnesota)
David and Elaine Potter Foundation Term Associate Professor of Management Practice in Marketing and Entrepreneurship
- Subject area:
- Marketing , Entrepreneurship
- Personal site:
- Personal web page
Expertise
Assessment and development of new venture opportunities and entrepreneurship more generally. His recent best seller, 'The New Business Road Test' is the definitive work on assessing and shaping new venture opportunities.
Publications
Marketing Strategy: A Decision-Focused Approach, with O C Walker Jr., H Boyd, and J-C Larreche, 5th ed. (2006); Marketing Management: A Strategic Decision-Making Approach, with O C Walker Jr., H Boyd, and J-C Larreche, 5th ed. (2005); Missing the Boat or Sinking the Boat: A Study of New Venture Decision-Making, with D Forlani, Journal of Business Venturing (2005); Take the Money - Or Run? Harvard Business Review (2004); The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (2003); How Fast Can Your Company Afford to Grow? with N Churchill, Harvard Business Review (2001).
Research interest
Opportunity development and assessment, new venture decision-making, entrepreneurial finance
Other activities
Boards: Silverglide Surgical Technologies LLC, Business Plan Services Ltd, Allevia AG.
Formerly
Associate Professor, University of Denver; Founder and President, Pasta Via International, Inc.; Vice President, Gap Stores Inc.
