BA (Lehigh) MBA (Stanford) PhD (Minnesota)
Associate Professor of Management Practice in Marketing and Entrepreneurship
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Assessment and development of new venture opportunities, business model innovation, and entrepreneurship more generally. His two best sellers, 'The New Business Road Test' (the definitive work on assessing and shaping new venture opportunities) and 'Getting to Plan B' (with Randy Komisar;the "Best Book for Business Drivers" in 2009 according to ING magazine) have won widespread adoption in business schools around the world, as well as critical acclaim.
‘Managing Ethically in Corrupt Environments (with T Rhodes), Business Strategy Review (2011); 'A Business Plan? Or a Journey to Plan B,' (with R Komisar) MIT Sloan Management Review (2010), ‘Why Business Plans Don’t Deliver’, Wall Street Journal (2009); ‘Getting to Plan B: Breaking Through to a Better Business Model’ (with R Komisar), Harvard Business Press (2009); ‘Discovering Unk-Unks: How Entrepreneurs and Innovators Learn What They Don’t Know They Don’t Know’, Sloan Management Review (2007); ‘Good Money After Bad?’ Harvard Business Review (2007); The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3rd ed, 2010); Marketing Strategy: A Decision-Focused Approach (with O C Walker Jr., 7th ed. 2011); Marketing Management: A Strategic Decision-Making Approach (with O C Walker Jr., 7th ed. 2010).
Opportunity assessment, business model innovation, venture capital, entrepreneurship in emerging markets.
Boards: WorldRemit (London), Project Dharma (Mumbai)
Associate Professor, University of Denver; Founder and President, Pasta Via International; Vice President, Gap Stores.