BA MComm (Melbourne) MSc PhD (MIT)
Professor of Marketing: Joint Appointment with the School of Management, Marketing and International Business, Australian National University
- Subject area:
Marketing strategy and methods to measure its effect in the marketplace. He has published on this area in the Harvard Business Review, Marketing Science and the Journal of Market Research. He also has extensive consulting and senior management experience in calibrating marketing strategies
“Modeling Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Recency” (with M Chylinski and B Hardie) Marketing Science (forthcoming; “Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways”(with P. Danaher, K Roberts, and A Simpson) Marketing Science (2011);‘Mapping the Bounds of Incoherence: How Far Can You Go and How Does it Affect Your Brand?’ (with U Kayande, G Lilien and D Fong), Marketing Science(2007); ‘Defensive Marketing: How a Strong Encumbent can Protect its Position’, Harvard Business Review (2005); ‘A Pre-launch Diffusion Model for Evaluating Market Defense Strategies’ (with P Morrison and C Nelson), Marketing Science (2005)
Marketing strategy, applied marketing models, new products and brand equity, and high technology marketing.
Editorial Board, Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Forecasting, Academic Board, CMO Council (Menlo Park)
Chairman, Marketing Insights; Market Planning Director, Telstra.
tel: +44 (0)20 7000 8621
fax: +44 (0)20 7000 7001