Faculty profiles

Picture of John Roberts

John Roberts

BA MComm (Melbourne) MSc PhD (MIT)
Professor of Marketing: Joint Appointment with the School of Management, Marketing and International Business, Australian National University

Subject area:


Marketing strategy and methods to measure its effect in the marketplace. He has published on this area in the Harvard Business Review, Marketing Science and the Journal of Market Research. He also has extensive consulting and senior management experience in calibrating marketing strategies


“Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects” (with G Lilien and V Shankar, Marketing Science (2013); “Modeling Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Recency” (with M Chylinski and B Hardie) Marketing Science (2012); “Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways”(with P. Danaher, K Roberts, and A Simpson) Marketing Science (2011);‘Defensive Marketing: How a Strong Encumbent can Protect its Position’, Harvard Business Review (2005).

Research interest

Marketing strategy, applied marketing models, new products and brand equity, and high technology marketing.

Other activities

Editorial Board, Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Forecasting, Academic Board, CMO Council (Menlo Park). Winner, American Marketing Association’s William O’Dell Award, John A Howard Award, and Advanced Research Techniques Best Paper Award.


Chairman, Marketing Insights; Market Planning Director, Telstra.

Contact Details

Email: jhroberts@london.edu

tel: +44 (0)20 7000 8621
fax: +44 (0)20 7000 7001

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