Faculty profiles

Picture of Xi Zou

Xi Zou

BBA (Lingnan) M.Phil (Chinese University of Hong Kong) M.Phil PhD (Columbia)
Assistant Professor of Organisational Behaviour

Subject area:
Organisational Behaviour


Cultural Psychology, Social Cognition, Self-regulation & Social Network Analysis.


Zou, X., Scholer, A. A., & Higgins, E. T. (2014). In pursuit of progress: Promotion motivation and risk preference in the domain of gains. Journal of Personality and Social Psychology, 106(2), 183-201.

Zou, X., & Ingram, P. (2013) Bonds and Boundaries: Network Structure, Organizational Boundaries, and Job Performance. Organizational Behavior and Human Decision Processes. 120 (1), 98 – 109.

Ames, D., Weber, E. & Zou, X. (2012) Mind-reading in Strategic Interaction: The Impact of Assumed Similarity on Projection and Stereotype Use. Organizational Behavior and Human Decision Processes. 117, 96–110.

Scholer, A. A., Zou, X., Fujita, K., Stroessner, S.J., & Higgins, E.T. (2010) When Risk-seeking Becomes a Tactical Necessity. Journal of Personality and Social Psychology, 99(2), 215-231.

Appelt, K. C., Zou, X., & Higgins, E. T. (2010). Feeling Right or Being Right: When Strong Assessment Yields Strong Correction. Motivation and Emotion, 34(3), 316-324.

Zou, X., Tam, K., Morris, W. M., Lee, L. Lau, I. & Chiu, C.Y. (2010) Culture as Common Sense: Perceived Consensus vs. Personal Beliefs as Mechanisms of Cultural Influence. Journal of Personality and Social Psychology. 97(4), 579-597.

Appelt, K., Zou, X., Arora, P., & Higgins, E. T. (2010) Regulatory Fit and Negotiation Planning: Effects of “Promotion-Seller” and “Prevention-Buyer” Fit. Social Cognition. 27 (3), 365-384.

Zou, X., Morris, M. W., & Benet-Martinez, V. (2008) Identity motives and cultural priming: Cultural (dis)identification in assimilative and contrastive responses. Journal of Experimental Social Psychology, 44(4), 1151-1159.

Ingram, P. & Zou, X. (2008) Business Friendship. Research in Organizational Behavior, 28, 167-184.

Wei, L.Q. & Zou, X. (2007) IKEA in China. Asian Case Research Journal. 11(1).

Chua, B.L., Young, M.N., & Zou, X. (2004) Computime, Ltd: Growing Pains from China’s Boom Times, Asian Case Research Journal. 8(2).

Research interest

Cultural Psychology, Self Regulation & Social Network

Contact Details

Email: czou@london.edu

tel: +44 (0)20 7000 8904
fax: +44 (0)20 7000 7001

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