Faculty profiles
Costas Markides
BA MA (Boston) MBA DBA (Harvard)
Robert P Bauman Chair in Strategic Leadership; Professor of Strategy and Entrepreneurship
- Subject area:
- Strategy and Entrepreneurship
- Research activity:
- Institute of Technology
- Personal site:
- Personal web page
Expertise
Strategy and innovation. His most recent book, 'Fast Second', examines how big, established companies can create radical new markets. He is currently working on the topic of strategic innovation - how companies can break the rules in their existing businesses
Publications
Game-Changing Strategies, (Jossey-Bass, 2008); Fast Second: (with P Geroski, Jossey-Bass, 2005); All the Right Moves: A Guide to Crafting Breakthrough Strategy (HBS Press, 1999); Diversification, Refocusing and Economic Performance (MIT Press, 1995); ‘Strategic Innovation in Established Companies’, Sloan Management Review (1998); ‘To Diversify or Not to Diversify’, Harvard Business Review (1997); “In Search of Ambidextrous Professors,” Academy of Management Journal (2007); “The Last Frontier: Market Creation in Conflict Zones, Deep rural areas and Urban Slums,” California Management Review (2010); “Crossing the Chasm,” The Journal of Applied Behavioral Science (2011); “Disruptive Innovation at the Bottom of the Pyramid: Will it grow to disrupt Western Markets?” Sloan Management Review, 2012; Pioneering and First-Mover Advantages: The importance of Business Models,” (with L. Sosa), Long Range Planning, 2012.
Research interest
Corporate entrepreneurship, corporate strategy and disruptive innovation.
Other activities
Editorial Board, Strategic Management Journal, Sloan Management Review, Academy of Management Journal, Journal of Strategy and Management.
Formerly
Research Associate, Harvard Business School.