Faculty profiles
Brandon Lee
MS PhD (Cornell)
Assistant Professor of Strategy and Entrepreneurship
- Subject area:
- Strategy and Entrepreneurship
Expertise
Strategic and entrepreneurial aspects of market creation with particular expertise in the creation and exploitation of market opportunities. Extensive experience leading research and consulting initiatives in the organic food and electric energy sectors
Publications
The infrastructure of collective action and policy content diffusion in the organic food industry (Academy of Management Journal, 2009); Tilting at windmills? The environmental movement and the emergence of the U.S. wind energy sector (Administrative Science Quarterly, 2009); Constructing market opportunities: Environmental movements and the transformation of regional regulatory regimes, Applied Evolutionary Economics and Economic Geography (Edward Elgar, 2007)
Research interest
Organisation theory, strategic management, economic sociology, entrepreneurship, industry creation and evolution, Inter-organizational field emergence and structuration, social movements, nexus of environmental sustainability and new market construction.