Faculty profiles
Anja Lambrecht
Diplom-Kauffrau MSc PhD (Goethe)
Assistant Professor of Marketing
- Subject area:
- Marketing
- Research activity:
- Centre for Marketing
Publications
Paying too much and being happy about it: Existence, causes and consequences of tariff-choice biasesÂ’, Journal of Marketing Research, 43 (May 2006); Does uncertainty matter? Consumer behaviour under three-part tariffs, Marketing Science, forthcoming.
Research interest
Nonlinear Pricing, Three-Part Tariffs, Consumer-level Choice and Usage under Nonlinear Pricing, Biases in Tariff Choice, Adoption of Self-Service Technologies and Online Communities, New Technology Markets, Industrial Organization
Formerly
Visiting Assistant Professor, UCLA Anderson School of Management; Visiting Scholar, Stanford Graduate School of Business
