Faculty profiles

Picture of Anja Lambrecht

Anja Lambrecht

Diplom-Kauffrau MSc PhD (Goethe)
Assistant Professor of Marketing

Subject area:
Research activity:
Centre for Marketing


  • When Does Retargeting Work? Information Specificity in Online Advertising, Journal of Marketing Research (Forthcoming)
  • Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases’, Journal of Marketing Research, 43 (May 2006)
  • Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs, Marketing Science, 26 (Sept-Oct 2007)
  • Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage, Marketing Science, 30, 2011
  • Paying with Money or with Effort: Pricing when Customers Anticipate Hassle, Journal of Marketing Research, 49, 2012

      Research interest

      Pricing, Choice and Usage under Nonlinear Pricing, Biases in Tariff Choice, Adoption of Services and Technologies, Online Advertising and Electronic Markets.


      Visiting Assistant Professor, UCLA Anderson School of Management; Visiting Scholar, Standford Graduate School of Business.

Contact Details

Email: alambrecht@london.edu

tel: +44 (0)20 7000 8645
fax: +44 (0)20 7000 7001

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