Faculty profiles
Anja Lambrecht
Diplom-Kauffrau MSc PhD (Goethe)
Assistant Professor of Marketing
- Subject area:
- Marketing
- Research activity:
- Centre for Marketing
Publications
- Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases’, Journal of Marketing Research, 43 (May 2006)
- Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs, Marketing Science, 26 (Sept-Oct 2007)
- Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage, Marketing Science, 30, 2011
- Paying with Money or with Effort: Pricing when Customers Anticipate Hassle, Journal of Marketing Research, 49, 2012
Research interest
Pricing, Choice and Usage under Nonlinear Pricing, Biases in Tariff Choice, Adoption of Services and Technologies, Online Advertising and Electronic Markets
Formerly
Visiting Assistant Professor, UCLA Anderson School of Management; Visiting Scholar, Standford Graduate School of Business.