Professor John Roberts is an expert on marketing strategy; applied marketing models; new products and brand equity; and high technology marketing. His Professorship is a Joint Appointment with the Australian School of Business, at the University of New South Wales, Sydney and he also holds an MSc and a PhD from MIT.
Professor Roberts has been the recipient of a variety of awards, including the American Marketing Association’s William O’Dell Award, the John A Howard Award, and the Advanced Research Techniques Best Paper Award.
He was formerly Chairman of Marketing Insights and Market Planning Director at Telstra and he is on the academic board of the CMO Council (Menlo Park). His work has been published across a wide variety of journals, including; Marketing Strategy, Editorial Board, Marketing Science, the Journal of Marketing Research, the International Journal of Research in Marketing and the Journal of Forecasting.
He specialises in strategy and marketing methods to measure effects on the marketplace and his work has been published in the Harvard Business Review, Marketing Science and the Journal of Market Research. He also has extensive consulting and senior management experience in calibrating marketing strategies.