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John Roberts

Professor of Marketing: Joint Appointment with the School of Management, Marketing and International Business, Australian National University

  • BA MComm (Melbourne), SM, PhD (MIT)

Professor John Roberts is an expert on marketing strategy; applied marketing models; new products and brand equity; and high technology marketing. His Professorship is a Joint Appointment with the Australian School of Business, at the University of New South Wales, Sydney and he also holds an MSc and a PhD from MIT.

Professor Roberts has been the recipient of a variety of awards, including the American Marketing Association’s William O’Dell Award, the John A Howard Award, and the Advanced Research Techniques Best Paper Award.

He was formerly Chairman of Marketing Insights and Market Planning Director at Telstra and he is on the academic board of the CMO Council (Menlo Park). His work has been published across a wide variety of journals, including; Marketing Strategy, Editorial Board, Marketing Science, the Journal of Marketing Research, the International Journal of Research in Marketing and the Journal of Forecasting.

He specialises in strategy and marketing methods to measure effects on the marketplace and his work has been published in the Harvard Business Review, Marketing Science and the Journal of Market Research. He also has extensive consulting and senior management experience in calibrating marketing strategies.

2014

From academic research to marketing practice: Exploring the marketing science value chain

Roberts JH; Kayande U; Stremersch S

International Journal of Research in Marketing

From academic research to marketing practice: Some further thoughts

Roberts J H; Kayande U; Stremersch S

International Journal of Research in Marketing

2013

Effective Marketing Science Applications: Insights from the ISMS Practice

Lilien G; Roberts J H; Shankar V

Marketing Science

2011

A Stakeholder-Based Approach to Measuring the Effects of Corporate Social Responsibility

Lemon K N; Roberts J; Raghubir P; Winer R S

The Conference Board

Jetstar: Building the Brand

Roberts J; Danaher P; Roberts K; Simpson A

Marketing Science

2010

Has research in marketing lost its way?

Roberts J

Australasian Marketing Journal

2008

Assessing market performance: don't settle for a silver metric

Ambler T; Roberts J H

Journal of Marketing Management

Marketing accounting interface - lessons and limitations

Roberts J H; Baljit S

Journal of Marketing Management

2005

Choosing marketing dashboard metrics

Ambler T; Roberts J H

Impact of meaningful marketing metrics

Roberts J H; Clark J; James R

Prelaunch diffusion model for evaluating market defence strategies

Roberts J H; Nelson C; Morrison P

Marketing Science

Nature of lead users and measurement of leading edge status

Roberts J H; Morrison P; Midgley D

Research Policy

2001

Australia's competitive advantage: gaining the marketing edge

Roberts J H; Styles C

Australian Journal of Management

Defending the beachhead: Telstra vs Optus

Roberts J H; Nelson C; Morrison P D

Business Strategy Review

2000

Brand equity, consumer learning, and choice

Erdem T; Roberts J H et al.

Defending market share against a new entrant

Roberts J H; Nelson C; Morrison P D

Disaggregate level diffusion models

Roberts J H; Lattin J

Intersection of modelling potential and practice

Roberts J H

International Journal of Research in Marketing

New rules for new markets

Roberts J H

Journal of Academy of Marketing Science

Opinion leadership amongst leading edge users

Roberts J H; Morrison P D; Midgley D F

Australasian Marketing Journal

Whether an Australian research agenda?

Roberts J H

Australasian Marketing Journal

1999

Brand equity, consumer learning and choice

Roberts J H et al.

Marketing Letters

Marketing approaches to forecasting problems

Roberts J H

Journal of Forecasting

1997

Consideration: review of research and prospects for future insights

Roberts J H; Lattin J M

Journal of Marketing Research

Management research in Australia: past, present and future

Roberts J H

Australian Journal of Management

1996

'Australian Journal of Management' enmeshed in the web

Roberts J H

Australian Journal of Management

Beer wars

Roberts J H; Dowling G

In search of relevance

Roberts J H

Australian Journal of Management

Prelaunch forecasting of new automobiles

Roberts J H; Urban G L; Hauser J R

Using the diagnostics of dynamic choice models to manage or defend against new product launches

Roberts J H; Nelson C J

Australasian Journal of Market Research

Wideband services marketing strategy

Roberts J H; Phelan S

Increasing the reach of the 'Australian Journal of Management'

Roberts J H

Australian Journal of Management

New ideas and old directions

Roberts J H

Australian Journal of Management

Studying consideration in the consumer decision process: progress and challenges

Roberts J H; Nedungadi P

International Journal of Research in Marketing

1993

Consumer behavior models

Roberts J H; Lilien G

1992

Effect of network structure in industrial diffusion processes

Roberts J H; Morrison P D; Midgeley D

Research Policy

1991

Development and testing of a model of consideration set formation

Roberts J H; Lattin J

Journal of Marketing Research

1990

Improving the effectiveness of promotional expenditures using scanning data

Roberts J H; Haberecht G

Australian Market Researcher

Prelaunch forecasting of new automobiles

Roberts J H; Urban G L; Hauser J R

Management Science

1984

Case for user-oriented innovation: comments on the national technology strategy

Roberts J H; Midgley D F

Australian Journal of Management

1983

Forecasting the sales of a new consumer durable

Roberts J H; Hauser J R; Urban G L

Previous Teaching:

Advanced Marketing Strategy (E217 B SUM14)

Research Interests

Marketing strategy, applied marketing models, new products and brand equity, and high technology marketing.