An award-winning teacher and scholar, Professor John W. Mullins brings 20 years of experience in high-growth retailing firms to his teaching and research, including two ventures and one public offering, which he personally founded.
His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital.
Professor Mullins earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. Since becoming a professor in 1992, he has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal.
His trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up (4e, London: Prentice-Hall/FT 2013), is the definitive work on the assessment and shaping of entrepreneurial opportunities and is used in university courses worldwide.
Professor Mullins’ book on business models – the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009) – was named on “Best Books of 2009” lists by BusinessWeek and INC Magazine. The book was co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California.
He has consulted with, and provided executive education, for a variety of organisations – both large and small – on five continents, including: the Young Presidents Organisation, Endeavor, Kenya Airways, Merck-Serono, Grupo Guayacan, the European and African Venture Capital Associations, Pumpkin Ltd, and the International Finance Corporation, among numerous others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.