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Costas Markides

Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership; Executive Education Faculty Director

  • BA and MA (Boston University), MBA and DBA (Harvard Business School)

Repeatedly ranked among the world’s top 50 business thinkers by the Thinkers50, Professor Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation. An internationally acclaimed teacher and conference speaker, Professor Markides has researched the topics of strategic innovation, business model innovation, diversification and international acquisitions.

His work explores how established companies could pursue radical or disruptive innovation and how they can compete with two business models in the same industry. He also examines how companies can create a culture of continuous innovation and the role that individual managers play in making a company more innovative.

In recent years, Professor Markides has increasingly turned his attention to social issues and studies how management ideas can be used to address social problems  such as drug related crime, poverty and malnutrition.   His forthcoming book Architects of Change explores how individuals could design innovative solutions to social problems in ways that make them easily scalable. He also examines how a decentralised change process could be used to scale up social innovations and diffuse them globally.

Professor Markides' book All the Right Moves: A Guide to Crafting Breakthrough Strategy was shortlisted for the Igor Ansoff Strategic Management Award in 2000. Similarly, his book Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (with the late Paul Geroski), was on the shortlist for the Financial Times-Goldman Sachs Management Book of the Year in 2005. In Game-Changing Strategies (2008), Professor Markides explores how established firms can use business model innovation to break the rules in their markets and how to respond when a disruptive business model invades their markets. 

A native of Cyprus, Professor Markides received his BA (Distinction) and MA in Economics from Boston University, and his MBA and DBA from Harvard Business School. He is now Professor of Strategy and Entrepreneurship and holds the Robert P Bauman Chair of Strategic Leadership at London Business School.

2014

Responding to disruptive business models: Strategic and organisational challenges

Markides C; Foss N; Saebi T

Business Model Innovation: The Organizational Dimension

The Role of the Corporate Centre in the Diversified Firm

Markides C

Advances in Strategic Management

Making the leap into disruptive markets

Markides C

Business Strategy Review

Disruptive Innovation at the Bottom of the Pyramid: What role can western incumbents play?

Markides C

Disruptive Innovation in Chinese and Indian Businesses, New York: Routledge

Disruptive Reality

Markides C

Business Strategy Review

2012

Leading a Social Business: Profit and Progress From the Bottom Up

Markides C; Crainer S

Business Strategy Review

Fine tuning Your Strategy

Markides C

Business Strategy Review

2010

Innovating globally

Markides C

Business Strategy Review

The last frontier: Market creation in conflict zones, deep rural areas and urban slums

Anderson J; Markides C; Kupp M

California Management Review

Strategy, Innovation and Change: Challenges for Management

Galavan R; Murray J; Markides C; eds.

The Strategy of Art

Markides C; Anderson J; Reckhenrich J

Business Strategy Review

2007

Strategic innovation at the base of the economic period

Anderson J; Markides C

Sloan Management Review

In search of ambidextrous professors

Markides C

Academy of Management Journal

2006

Disruptive innovation: in need of better theory

Markides C

Journal of Product Innovation Management

Creativity is not enough: How strategic innovators succeed in the marketplace

Markides C; Anderson J

European Journal of Innovation Management

Exploring the boundary of strategy and economics: an essay in memory of Paul Geroski

Markides C

International Journal of the Economics of Business

Hidden agenda

Markides C

People Management

Tackling upstart competitors?: it's not easy

Markides C

CIIM Management Review

Spotlight: strategy in turbulent times

Markides C

Management Decision

Racing to be second: conquering the industries of the future

Markides C; Geroski P

Business Strategy Review

What is strategy and how do you know if you have one?

Markides C

Business Strategy Review

Rethinking innovation

Markides C

Leader to Leader

The art of scale: how to turn someone else's idea into a big business

Geroski P; Markides C

Strategy and Business

Idol talk

Markides C

People Management

Competing with dual business models: a contingency approach

Markides C; Charitou C

Academy of Management Executive

2003

Future of the multinational company

Birkinshaw J; Ghoshal S; Markides C; Stopford J M; Yip G eds.

Pioneers and consolidators

Geroski P A; Markides C

Management Consultant

Colonizers and consolidators: the two cultures of corporate strategy

Markides C; Geroski P

Strategy and Business

Teaching elephants how to dance and other silly ideas

Markides C; Geroski P A

Business Strategy Review

Responses to disruptive strategic innovation

Charitou C; Markides C

Sloan Management Review

How to respond to disruptive strategic innovation

Charitou C; Markides C

Market Leader

2002

Imitation and the sustainability of competitive advantage

Larsen E R; Markides C; Gary S

Escaping the jungle

Markides C

Business Strategy Review

Strategy as balance: from 'either-or' to 'and'

Markides C

Business Strategy Review

Breaking the rules

Markides C

Management Today

Commentary on the Henry Mintzberg interview

Markides C

Academy of Management Executive

1999

Challenge of strategic innovation

Markides C

Leader to Leader

A dynamic view of strategy

Markides C

Sloan Management Review

In search of strategy

Markides C

Sloan Management Review

Six principles of breakthrough strategy

Markides C

Business Strategy Review

Strategic innovation: the leaders' dilemma

Markides C

European Management Journal

International acquisitions: do they create value for shareholders?

Markides C; Oyon D

European Management Journal

Strategic innovation in established companies

Markides C

Sloan Management Review

Creating the innovative organisation

Markides C

European Counsel

Soldiers with a mission but no passion

Markides C

European Counsel

Preparing for the unknown in advance

Markides C

European Counsel

Benchmarking our way to economic success

Markides C

European Counsel

Strategic innovation

Markides C

Sloan Management Review

Successful diversification

Markides C

European Counsel

Escaping our mental models

Markides C

European Counsel

To diversify or not to diversify

Markides C

Harvard Business Review

Good marketing means convincing the customer

Markides C

European Counsel

1996

Essence of good management

Markides C

European Counsel

Corporate diversification and organizational structure: a resource-based view

Markides C; Williamson P J

Academy of Management Journal

Even lawyers need to think strategically

Markides C

European Counsel

Right reasons for breaking up

Markides C

European Counsel

Diversification, restructuring and economic performance

Markides C

Strategic Management Journal

1994

Information content of share repurchases: an empirical study

Oyon D; Markides C; Ittner C

British Journal of Management

Building global excellence

Stopford J M; Markides C et al.

Related diversification, core competences and corporate performance

Markides C; Williamson P J

Strategic Management Journal

1993

Corporate refocusing

Markides C

Business Strategy Review

1992

How much-hated takeover defences can unlock hidden value

Markides C

Multinational Business

Economic characteristics of de-diversifying firms

Markides C

British Journal of Management

Consequences of corporate refocusing: ex-ante evidence

Markides C

Academy of Management Journal

Corporate divestitures: the stockmarket verdict

Markides C; Berg N

Long Range Planning

1991

Back to basics: reversing corporate diversification

Markides C

Multinational Business

1990

Valuation consequences of international acquisitions

Markides C; Oyon D; Ittner C

Ekonomia

1989

Short term benefits, long term risks of offshore manufacturing

Markides C; Berg N

Directors and Boards

1988

Manufacturing Offshore is Bad Business

markides C; Berg N

Harvard Business Review

Current:

Strategic Innovation E327A SPR15, 

Strategic Innovation E327B SUM15 

Strategy Lab E494 AUT14

• Graduated Summa Cum Laude with Distinction in Economics, 1983
• Dean's List, Boston University: 1981-82, 1982-83
• Elected to Phi Beta Kappa, Boston University, 1983
• Awarded the Alumni Student Award in Economics, 1983
• Awarded full scholarship for M.A. degree
• B.A. and M.A. degrees received within two years of matriculation, 1981-1983
• Invited Participant, Doctoral Consortium, Policy and Planning Division, Academy of Management, Anaheim, 1988
• Harvard Business School Fellowship (1989-1990)
• Recognized Teacher, University of London
• Winner, 1997 Outstanding Reviewer for the BPS Division of Academy of Management.
• Winner of the LBS Excellence in Teaching Award Across All Programmes (and Executive Education), 1999 (first time ever that the award was given)
• Nominated for the UK National Teaching Fellowships Scheme (NTFS), 2000
• Winner of the LBS Innovation in Learning Teaching Award, 2001
• Awarded the Robert P. Bauman Chair in Strategic Leadership, LBS, April 2001
• Winner of the LBS Exec MBA Excellence in Teaching Award, 2004
• Winner of the LBS 2005 Senior Faculty Teaching Award
• Winner, Excellence in Teaching Award, 2009

Research Interest

Corporate entrepreneurship, corporate strategy and disruptive innovation.