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Simona Botti

Associate Professor of Marketing

BBA (Bocconi), MBA, PhD (Chicago)

Simona joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University.  She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.

Simona teaches Marketing and Brand Management. Her research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.

Simona’s work has been published in leading psychology and consumer behaviour journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, and Psychological Science. She is Associate Editor at International Journal of Research in Marketing and she sits on the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Journal of Marketing Behavior. 


Turning the page: The impact of choice closure on satisfaction

Yangjie G; Botti S; Faro D

Journal of Consumer Research

Making a Difference

Botti S; Labroo A

Advances in Consumer Research

Giving to what we want instead of to what we should

Cryder C; Botti S; Simonyan Y

Advances in Consumer Research

Vicarious control: Exposure to mastery and perceived self-efficacy

Scopelliti I; Botti S; Donato C

Advances in Consumer Research

Advances in Consumer Research

Botti S; Aparna A L

Association for Consumer Research

Nokia Siemens Network: Branding a Merger from the Inside Out

Hermann; Gudrun; Botti S; Tavassoli N

European Case Clearing House


Choice overload with repeated choice exposures: The role of preference retrieval and variety

Botti S; Iyengar SS; Gu Y

Advances in Consumer Research


Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control

Botti S; Dubois D; Rucker D D; Galinsky A D

Psychological Science

Turning the page: The impact of choice closure on satisfaction

Gu Y; Botti S; Faro D

Advances in Consumer Research

Substitutes and thresholds: The dynamic interplay of power and choice in satisfying the need for control

Inesi M E; otti S; Dubois D; Rucker D D; Galinsky A D

Psychological Science

Decision Speed and Choice Regret: When Haste Feels Like Waste

Yoel I; Botti B; Hanko K

Journal of Experimental Social Psychology

Dazed and confused by choice: how the temporal costs of choosing leads to undesirable outcomes

Botti S; Hsee C K

Organizational Behavior and Human Decision Processes


Tragic choices: autonomy and emotional responses to medical decisions

Botti S; Iyengar S S; Orfali K

Journal of Consumer Research


Choice under restrictions

Botti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B

Marketing Letters


The dark side of choice: when choice impairs social welfare

Botti S; Iyengar S S

Journal of Public Policy

Research Interests

Consumer behaviour and decision making, with a focus on how judgments and evaluations vary as a function of different choice-making strategies.