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Simona Botti

Associate Professor of Marketing

BBA (Bocconi), MBA, PhD (Chicago)

Simona joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University.  She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.

Simona teaches Marketing and Brand Management. Her research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.

Simona’s work has been published in leading psychology and consumer behaviour journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, and Psychological Science. She is Associate Editor at International Journal of Research in Marketing and she sits on the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Journal of Marketing Behavior. 


Advances in consumer research

Botti S; Labroo A A

Association for Consumer Research

Nokia Siemens Network: Branding a Merger from the Inside Out

Hermann; Gudrun; Botti S; Tavassoli N

European Case Clearing House

Turning the page: The impact of choice closure on satisfaction

Yangjie G; Botti S; Faro D

Journal of Consumer Research


Decision speed and choice regret: When haste feels like waste

Yoel I; Botti B; Hanko K

Journal of Experimental Social Psychology

Power and choice: Their dynamic interplay in quenching the thirst for personal control

Botti S; Dubois D; Rucker D D; Galinsky A D

Psychological Science

Substitutes and thresholds: The dynamic interplay of power and choice in satisfying the need for control

Inesi M E; otti S; Dubois D; Rucker D D; Galinsky A D

Psychological Science


Dazed and confused by choice: how the temporal costs of choosing leads to undesirable outcomes

Botti S; Hsee C K

Organizational Behavior and Human Decision Processes


Take it easy: Removing time constraints mitigates choice overload

Yoel I; Hanko K; Botti S; Gilovich T

Tragic choices: Autonomy and emotional responses to medical decisions

Botti S; Orfali K; Iyengar S S

Journal of Consumer Research


Choice under restrictions

Botti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B

Marketing Letters

The dark side of choice: when choice impairs social welfare

Botti S; Iyengar S S

Journal of Public Policy

Research Interests

Consumer behaviour and decision making, with a focus on how judgments and evaluations vary as a function of different choice-making strategies.