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Gabrielle Adams

Assistant Professor of Organisational Behaviour

BA (Colby College), PhD (Stanford Graduate School of Business)

Dr Gabrielle Adams conducts research on morality, justice and pro-social behaviour. She is interested in why people harm others, and in particular, people's punitive or compensatory responses to wrongdoing. She also studies when, and why, people help others by doing things such as donating to charities or making gifts. She was featured as one of Poets & Quants’ 40 Best Business School Professors Under 40, in 2014.

As Assistant Professor of Organisational Behaviour at London Business School, she teaches an elective course focusing on how individuals obtain power, status, and influence in organisations. She also co-leads an international study trip to Cape Town each year for Executive MBA students.  During the trip, she oversees students’ consulting projects for South African companies across various industries including healthcare, finance, retail, and hospitality and tourism.

Dr Adams is a member of the Academy of Management and the Society for Personality and Social Psychology. In 2013 she was selected as a member of the World Economic Forum’s Global Shapers community in London.

Dr Adams’s work has been published in journals such as Psychological Science, the Journal of Experimental Psychology: General and the Journal of Experimental Social Psychology. Her research has been featured in media outlets such as the New York Times, the Washington Post, the Financial Times, the Wall Street Journal, the Daily Mail and the Mail on Sunday.

She holds a BA with Honours from Colby College and a PhD from the Stanford Graduate School of Business.


Forgiveness is not always divine: When expressing forgiveness damages relationships

Adams G S; Zou X; Inesi M B; Pillutla M M

Organizational Behavior and Human Decision Processes

Punishing Perpetrators Decreases Compensation for Victims

Adams G S; Mullen E

Social Psychological and Personality Science

Saving face? When emotion displays during public apologies mitigate damage to organizational performance

Ten Brinke L; Adams G S

Organizational Behavior and Human Decision Processes

When cheating would make you a cheater: Implicating the self prevents unethical behavior

Bryan C J; Adams G S; Monin B

Journal of Experimental Psychology: General

Affective antecedents of revenge

O’Connor K S; Adams G S

Behavioral and Brain Sciences


The gifts we keep on giving: Documenting and destigmatizing the regifting taboo

Adams G S; Flynn F J; Norton M I

Psychological Science

The social and psychological costs of punishment

Adams G S; Mullen E

Behavioral and Brain Sciences


Money can’t buy love: Asymmetric beliefs about gift price and feelings of appreciation

Flynn F J; Adams G S

Journal of Experimental Social Psychology

The Paths to Power (Elective for MBA, Executive MBA, and Sloan Fellows)

• London Business School, 2011-2015

International Assignment: Cape Town, South Africa (Executive MBA students)

• London Business School, Summer, 2012, 2013, 2014

International Assignment: Silicon Valley/San Francisco (Sloan students)

• London Business School, Summer, 2015

Mind and Brain Approaches to Social Interactions

• Stanford Graduate School of Business, Summer, 2008

Executive Education

• Rabobank, NNE Pharmaplan, World Economic Forum Global Shapers

Research and Materials Development Award, London Business School, 2012-2015. 

Listed as one of the 40 Best Business School Professors Under 40,, 2014.

Winner: The Fuqua School of Business, Duke University, Center on Leadership and Ethics (COLE) Dissertation Competition. 2010.

Grants-in-Aid, Society for the Psychological Study of Social Issues, 2010.

Student Travel Award, Society for Personality and Social Psychology, 2010. 

Fellow, Stanford Center for International Conflict and Negotiation, Stanford Law School,2008-2009. 

Paul Perez Prize for highest academic achievement in Psychology major, Colby College, 2006.

Ninetta M. Runnals Award for school service, academic achievement, Colby College, 2006.

Ralph J. Bunche Scholar, awarded upon admission to 3 students, Colby College, 2002-2006.

Research Interests

Morality and ethical behavior; responses to injustice; social exchange and prosocial behaviour.