Assistant Professor of Marketing
BA MBA (Tel Aviv) PhD (Harvard)
Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research and in The Research Handbook on Luxury Branding.
Goor D; Keinan A; Ordabayeva N
Journal of Consumer Research 2021 Vol 47:6 p 978-1002
Keinan A; Crener S; Goor D
The Research Handbook on Luxury Branding, Edward Elgar: 300-322
Goor D; Ordabayeva N; Keinan A; Crener S
Journal of Consumer Research 2020 Vol 46:6 p 1031-51
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