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Will your sports business idea win the crowd

Journal

London Business School Review

Subject

Marketing

Publishing details

London Business School Review 2016

Authors / Editors

Mullins J

Biographies

John Mullins

Publication Year

2016

Abstract

Never want the game to stop? If the world stops spinning for the Superbowl or FIFA World Cup, you have probably dreamed of being a professional sports person. But if you’re not a born athlete, why not start a sports business?

Available on ECCH

No


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