What if my business idea won’t work?”
Journal
London Business School Review
Subject
Marketing
Publishing details
Authors / Editors
Mullins J
Biographies
Publication Year
2015
Abstract
John Mullins explains why it pays to challenge your business idea before throwing time and money at it.
Keywords
Published online 01 May 2015
Publication Notes
Article also published Forbes.com, May 22, 2015
Available on ECCH
No