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Twisterden Pricing a go-to-market strategy - Compact Case Study

Subject

Economics, Marketing

Authors / Editors

Bertini M;Koenigsberg O

Biographies

Oded Koenigsberg

Publication Year

2020

Abstract

English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available to British households is global and local wineries have grown to take market share with increasingly sophisticated offerings.

Topic List

Marketing

Industry

Wine

LBS Case Number

CCS-21-004

Location

United Kingdom

Publication Notes

https://publishing.london.edu/cases/twisterden-pricing-a-go-to-market-strategy/

Available on ECCH

No


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