Turn your industry upside down
Journal
London Business School Review
Subject
Marketing
Publishing details
Authors / Editors
Mullins J;Ersek B;Keller E W
Biographies
Publication Year
2015
Abstract
Turn your industry upside-down by flouting the rules, say LBS's John Mullins and co-authors Barrett Ersek and Eileen Weisenbach Keller
Available on ECCH
No