Skip to main content

Please enter a keyword and click the arrow to search the site

The strategic pursuit of moral credentials

Journal

Journal of Experimental Social Psychology

Subject

Organisational Behaviour

Authors / Editors

Merritt A C;Effron D A;Fein S;Savitsky K K;Tuller D M;Monin B

Biographies

Publication Year

2012

Abstract

Moral credentials establish one's virtue and license one to act in morally disreputable ways with impunity (Monin & Miller, 2001). We propose that when people anticipate doing something morally dubious, they strategically attempt to earn moral credentials. Participants who expected to do something that could appear racist (decline to hire a Black job candidate in Studies 1 and 2, or take a test that might reveal implicit racial bias in Study 3) subsequently sought to establish non-racist credentials (by expressing greater racial sensitivity in Studies 1 and 2, or by exaggerating how favorably they perceived a Black job candidate in Study 3). Consistent with prior research, a follow-up study revealed that the opportunity to establish such credentials subsequently licensed participants to express more favorable attitudes towards a White versus a Black individual. We argue that strategically pursuing moral credentials allows individuals to manage attributions about their morally dubious behavior.

Keywords

Moral credential; Moral licensing; Attributional ambiguity; Racial attitude

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.