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Strategy for the corporate level

Subject

Strategy and Entrepreneurship

Publishing details

Jossey-Bass, 2014

Authors / Editors

Campbell A;Whitehead J;Alexander M;Goold M

Biographies

Marcus Alexander

Publication Year

2014

Abstract

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Available on ECCH

No


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