Starting low but ending high: a reversal of the anchoring effect in auctions
Journal
Journal of Personality and Social Psychology
Subject
Organisational Behaviour
Publishing details
Journal of Personality and Social Psychology 2006 Vol 90:6 p 975-986
Authors / Editors
Ku G;Galinsky A D;Murnighan J K
Biographies
Publication Year
2006
Available on ECCH
No