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Spirent PLC

Subject

Accounting, Strategy and Entrepreneurship

Authors / Editors

Lingblad M;Birkinshaw J

Biographies

Julian Birkinshaw

Publication Year

2002

Abstract

Spirent PLC is a world market leader in the telecommunications testing industry. Under the leadership of Nick Brookes, the company formerly know as Bowthorpe underwent a radical shift in strategic direction in the period 1997-2001 as it moved from being a diversified industrial conglomerate to a fast-growing high-technology company. The case is set in January 2002 as Nick Brookes considers the changes of the last year, including a dramatic slowdown in the company's core telecommunications market.

Topic List

Corporate Strategy, Acquisition, Transformation

Industry

Telecoms

Publication Event Date

2001

LBS Case Number

CS-02-006

Location

London - UK

Publication Organisation Size

Large

Project Funder

EU Europaid Office

Available on ECCH

No


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