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So you think you know your customers

Journal

International Commerce Review

Subject

Marketing

Publishing details

International Commerce Review 2011 Vol 10:1 p 56-69

Authors / Editors

Tavassoli N T

Biographies

Nader Tavassoli

Publication Year

2011

Abstract

More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals.

Available on ECCH

No


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