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Shutting down your business gracefully

Journal

Harvard Business Review Digital Articles

Subject

Marketing

Authors / Editors

Blickstein A;Mullins J

Biographies

Publication Year

2017

Abstract

The article details the strategy used by media agency Home Run Media to close the business properly and how it can be applied to other businesses. Topics discussed include the reasons for the need for a properly executed scaling-down process when exiting a market, the steps taken by Home Run to deal with its clients, vendors and employees during the scaling down period, and the importance of transparency and trust among staff in maintaining a company's reputation.

Publication Notes

Published online 20 March 2017

Available on ECCH

No


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