Shutting down your business gracefully
Journal
Harvard Business Review Digital Articles
Subject
Marketing
Publishing details
Authors / Editors
Blickstein A;Mullins J
Biographies
Publication Year
2017
Abstract
The article details the strategy used by media agency Home Run Media to close the business properly and how it can be applied to other businesses. Topics discussed include the reasons for the need for a properly executed scaling-down process when exiting a market, the steps taken by Home Run to deal with its clients, vendors and employees during the scaling down period, and the importance of transparency and trust among staff in maintaining a company's reputation.
Publication Notes
Published online 20 March 2017
Available on ECCH
No