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Risky choices in new product investment decisions: an experimental investigation

Subject

Entrepreneurship

Publishing details

in American Marketing Association Winter Educators' Conference, 1996

Authors / Editors

Mullins J;Forlani D;Walker O C Jr

Biographies

John Mullins

Publication Year

1996

Publication Notes

Winner of Overall Best Paper Award

Publication Research Centre

Entrepreneurship

Available on ECCH

No


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