RFM and CLV: using iso-value curves for customer-base analysis
Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Journal of Marketing Research 2005 Nov Vol 42:4 p 415-430
Authors / Editors
Fader P S;Hardie B G S;Lee K L
Biographies
Publication Year
2005
Publication Research Centre
Centre for Marketing
Available on ECCH
No