PY and the Dome
Subject
Organisational Behaviour, Management Science and Operations
Authors / Editors
Voss C A;Pullman, M
Biographies
Publication Year
2001
Abstract
PY Gerbeau's first reaction to what he found when he arrived to take over as chief executive of the Millennium Dome in London was whether he should take the next Eurostar train to Paris. The press described his task as "mission impossible." This case study focuses on whether an organisation in operational, organisational, marketing and political crisis can be transformed. The case describes what he found on arrival and challenges the students to develop plans for both short term and longer term actions needed to manage the changes and effect a transformation. Video material is available to support the case study.
Topic List
Service Operations, Service Management, Entertainment, Theme Parks, Change Mangement, Exeperience Management, Leisure Industry, Crisis Management
Industry
Theme Parks
Publication Event Date
2000
LBS Case Number
Cs-01-002
Location
London/UK
Project Funder
ESRC
Available on ECCH
No
