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Pharma UK (B): proposal to the European Marketing Board

Subject

Management Science and Operations, Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J

Publication Year

2002

Abstract

This case follows Pharma A. It focuses on the European Marketing Board of Pharma and the decision whether to approve expenditure on the UK's subsidiary transdermal technology or not.

Topic List

Multinational, Subsidiary, Entrepreneuship

Industry

Pharmaceutical

Publication Event Date

1993-1994

LBS Case Number

CS-02-018

Location

UK/Switzerland

Publication Organisation Size

Large

Project Funder

ESRC

Available on ECCH

No


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