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Pharma UK (A): the transdermal technology

Subject

Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J

Biographies

Julian Birkinshaw

Publication Year

2002

Abstract

This case examines the decision by the UK subsidiary of Pharma (a Swiss Pharmaceutical company) to develop a new technology for transmitting the drugs through the skin, despite the absence of support from the parent company's R&D lads. The issue facing the managing director of the UK subsidiary is whether to continue with the project in the face of resistance from HQ or stop.

Topic List

Multinational, Subsidiary, Entrpreneuship

Industry

Pharmaceutical

Publication Event Date

1993-1994

LBS Case Number

CS-02-017

Location

UK/Switzerland

Publication Organisation Size

Large

Project Funder

European Science Foundation

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH

No


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