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New product decision making: how chance and size of loss influence what marketing managers see and do

Journal

Psychology and Marketing

Subject

Entrepreneurship

Publishing details

Psychology and Marketing 2002 Nov Vol 19:11 p 957-981

Authors / Editors

Mullins J;Forlani D;Walker O C Jr

Biographies

John Mullins

Publication Year

2002

Publication Research Centre

Entrepreneurship

Available on ECCH

No


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