Modeling customer lifetime value
Journal
Journal of Service Research
Subject
Marketing
Publishing details
Journal of Service Research 2006 November Vol 9 p 139-155
Authors / Editors
Gupta S;Hanssens D;Hardie B G S;Kahn W;Kumar V;Lin N;Ravishankar N;Sriram S
Biographies
Publication Year
2006
Available on ECCH
No