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Lego (B)

Subject

Strategy and Entrepreneurship

Authors / Editors

Birkinshaw L;Birkinshaw J

Biographies

Julian Birkinshaw

Publication Year

2002

Abstract

This case follows LEGO (A). It is set on March 1st 2001 when LEGO announced the worst results in their history, with a loss of 134m Euros. It describes the changes of the last four years at LEGO and looks at some of the strategic options facing the management team as they look to the future.

Topic List

Strategy, Diversification, Core Competence

Industry

Consumer Products

Publication Event Date

2001

LBS Case Number

CS-02-011

Location

Denmark

Publication Organisation Size

Large

Project Funder

EU Europaid Office

Available on ECCH

No


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